Since the early years of the Web, its most important element has been it’s content. Good, quality content is hard to find. It help users learn new things of value and is also the purest and most powerful weapon in the SEO arsenal.
Here at x2interactive Hotel Web Agency we invest heavily in all areas of Content Management. Everything is important, from the examination and organisation of existing content, to the creation of new, fresh content, plus finding ways to make that content go viral. We do not leave anything to chance, especially not in the competitive world of today. Good, high quality content in combination with beautiful, functional design and an easy to use interface are the elements that make a website look and feel professional. Things like this make the difference between you and your competitors.
Examination of existing Content
During the development phase of the projects we build, our Content Managers examine any existing content and determine its value from an SEO perspective and a Quality of Content point of view. If the content is considered worthy, it is saved and freshened up, before handed over to the Data Entry tean to add it to the new website. This same content is later on skimmed through by the SEO experts. At this point, some changes might occur in order to achieve the best possible SEO results.
Creation of new, fresh Content
If the content that is examined is considered not suitable for use, or there simply isn’t any content available, then our Content Managers in collaboration with our copywriters take the appropriate measures and start creating new, fresh content that will help improve the quality of the website.
Organisation of Content
In order to speed up the process and to help the Data Entry team do their work fast and easy and without mistakes, it is important to organise the existing and new content, in such a way that will streamline the process.
Making Content go viral
Once the website is up and running and the content has been examined, refreshed, and submitted to the pages, it is time to proceed with Search Engine Optimisation. To help achieve the best possible results, we use various Social Media channels to promote the new content. If it is liked, then is is shared and a viral-like effect is created. As mentioned before, nothing is left to chance